Details for Paper Id: 125

Title: Buying Preferences of Consumers for Small Passenger Cars: Maruti Suzuki Ltd. [ampersand] Hyundai Motor India
Abstract: The automobile industry is one of the core industries in India economy, whose prospect is reflective of the economic resilience of the economy. With the liberalization of the economy, India has become the playground of major global automobile majors. The automobile industry in India is gradually evolving to replicate those of developed countries. The qualitative analysis of the various trends reveals, that the industry offers immense scope even for allied industries and those looking at investing in the auto industry. The paper studies consumer buying preferences and the factors that have an influence on it. For the study, two brands of the c
Keywords Maruti, Hyundai, consumer buyi
Download Link Download
Uploader's ID 31
Submission Time 2017-07-30 22:25:07
Paper Review Status 5